There is a place for everyone on social media whether your clinic is big or small. Without a doubt, there are many benefits accrued to marketing on social media if it is appropriately done such as improvement in your brand image, getting more people to know about what you do, as well as an increment in profit through the increase in the number of patronages. On the other hand, getting these benefits require more than creating your business’s profile and constant posting about it. In this content, I want to pinpoint how your social media marketing can be managed successfully especially if you are a dentist.
1. Keep it Short
It is highly significant that your content is kept short because reading long content will not be convenient for many of your followers unless they find them valuable. You can even keep useful content short by tweeting or posting it in various parts. For instance, you can talk differently about the topic in question, and talk about the causes and the way out in several posts rather than one single long post. By doing so, it will be impossible for you to run out of content.
2. Use Hashtags Wisely
Twitter is the best platform when it comes to utilizing hashtags. Use hashtags judiciously if you want your online presence to be improved. Ensure that you use the hashtag that is relevant in your social media post. Using a random hashtag will have adverse effects, so avoid it. For hashtags, you are required to follow some do’s and don’ts. Always make sure that your hashtag is simple to spell and memorize thus it will be easier to be used by your followers. Furthermore, using multiple hashtags is not advisable. There needs to be not more than 4-5 hashtags per posts. This way, your posts can be targeted through the use of distinct hashtags as opposed to typically utilized or popular hashtags. The method of hashtags is also being encouraged by other leading platforms like Instagram and Facebook.
3. Add Visual Content
In the recent times, it is critical to add visual content because doing so comes with a lot of benefits. In other words, infographics can be used to share information instead of employing written texts. Not only that your statistical data can be shown through infographics but also helps to get your audience engaged. Therefore, if you want your dental clinic to be known by many people, it is advisable that you know how to utilize infographics. Videos can be used for information to be passed quickly and in an attractive way. Animated video content can be created by demonstrating different areas of oral health including how some foodstuffs have an effect on your teeth, what are the results when you do not look after your oral health, oral solutions as well as methods which include fillings, making use of dental veneers and others. For instance, Walkin Dental Clinic has one of the most interesting Instagram accounts in terms of content in this field @walkindentalclinictoronto!
4. Be Human
This is where a good social media is differentiated from the regular ones. Acting too serious on social media regarding your dental clinic will not produce the expected results. If you can engage your followers with your content, undoubtedly, connecting with your dental clinic on social media will not be an issue. Being a little casual will make you to be one of the most talks about on social media. Remember that the success of the social media marketing can be measured by the number of people that talk about it. Therefore, a significant percent of your content should be something that is of interest to your audience while a small proportion of it should be about your dental material; that is, 80/20 rule.
5. Deliver Consistently
The minute you commence your dental, social media networking, there is absolutely no way you can stop. It is advisable to continue creating content on a consistent basis on each of your social media platforms. It is not needed that you share your unique content always. You could share material from dental associations or other specialists as well. Your posts can be planned a month by utilizing various platforms including Hootsuite and Twuffer that allow your content to be posted in advance if it is impossible for your content to be published by you on a daily basis.
6. Advertise on Social Media
You need to utilize the opportunity offered on social media for advertisement. It is advisable to go for Instagram since its engagement rate is higher than both Twitter and Facebook. Through social networking advertisement, people could be targeted according to several segmentation offered on social media including demographics, geographical, and behavioral division of target audience. As a result, in contrast to conventional types of advertisement, there is no need to waste your time on the unneeded customers, and you can concentrate on the selected target category.
In a nutshell, make certain that these tips are followed accordingly for successful dentist brand to be created online